Sometimes the path to success isn't straight, sometimes it can be circular, like the circular economy it's built on. The global fashion agenda has identified supply chain traceability as a most important aspect of transforming the linear economy into a circular economy. With this in mind, we design our products for responsible homes by mapping our products using 10 attributes that we have identified as our most important priorities for the planet and for men and women. These attributes present more than the design history of the products, but also its ecological history. Your money is your vote. And if we have learned anything from modern times, it should be used very wisely.